Avoid “Marketing Obesity” and Instead Use AI to Create Impactful Stories
Marketing Obesity in the Age of AI
We’re entering a phase where AI is being used as the "easy button" in marketing — mass-producing blog posts, videos, and ads at unprecedented speed and scale.
But just like grabbing junk food out of convenience, we’re doing it because it’s easy — not because it’s meaningful.
Take a brand like Carvana, for example. They generated over 1.3 million video assets overnight using AI. Impressive? Yes. Strategic? Not necessarily.
This is what I call marketing obesity: content for the sake of content. No strategy. No intention. No connection. Just noise.
We need to shift the conversation from more to meaningful:
How can we use AI to tell better stories?
How can we use it to build trust?
How can we use it to deepen relationships with our audience?
Just like nutrition, marketing needs intention. What we feed our audience today impacts our brand’s health tomorrow. Let’s stop thinking about scale as the only metric of success and start focusing on substance.
AI is a powerful tool — but it’s the why behind how we use it that will shape the future of marketing.